Overall I'm excited and happy with my work on these projects. My main focus was creating a brand identity that conveyed the classic comfort and sophistication of an upscale hotel but with modern elements and styles. I think my personal favorite element of this project was the branded collateral; I learned how to create my own mockups for the first time and I would like to apply that knowledge to future projects. I had to learn a lot of new skills to create these assets and I'm looking forward to taking it further in future semesters and opportunities.
